Adobe Report
The content supply chain is the end-to-end process covering everything from when content is planned and created, through to editing, approval and deployment, and then measurement and optimisation. Â
This research, commissioned by Adobe and carried out by London Research, looks at the challenges businesses face in meeting their escalating content requirements, and the benefits of a more streamlined and transparent approach.Â
The report, based on a survey of more than 300 companies, also includes recommendations for organisations seeking to optimise their own content supply chains.Â
