The Retail Paradigm Part 1: The Evolution of Consumer Shopping

This study, based on a survey of 2,000 consumers in the US, and interviews with a range of brands, agencies and retail platforms, examines how shifts in consumer shopping have been shaped by the pandemic.

The report, produced in partnership with GroupM agencies Catalyst and Xaxis, explores what changes are here to stay as brands and platforms evolve their ecommerce, delivery and retail offerings to meet these changes.  

The report includes the following sections:

• The Evolving Buyer Journey
• Shopping Behaviors and Preferences
• Which Factors Drive the Consumer Purchase?
• More People Buying Direct from Brands
• Consumers are Receptive to Retail Media
• The Future of the Retail Experience

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