The State of Product Discovery in Digital Commerce 2025

This whitepaper is the latest in a series of biennial reports from London Research and Crownpeak that provides valuable insights for retailers looking to optimize their product discovery strategies.

This new report explores in detail how retailers are using AI, particularly generative AI (GenAI), to enhance the online shopping experience.

Based on a global survey of more than 200 retailers, the study examines the practical applications of AI in product discovery and its role in international scalability.

This report will help you:

• Benchmark your product discovery strategy against industry outperformers. This research compares the approaches of high-performing retailers with those of their mainstream counterparts.
• Discover how leading retailers are using AI to transform product discovery. This report provides real-world examples of how retailers – including Harvey Nichols, Myers and Mainline Menswear – are employing AI to improve the shopping journey.
• Uncover trends in digital product discovery. See how the ecommerce landscape has changed since our previous surveys in 2021 and 2023.
• Learn how product discovery technology can support international growth. Discover how successful ecommerce organizations are embracing technology for more effective localization strategies to scale growth globally.

Download the full report to unlock valuable insights and optimize your product discovery strategy.